The latest from the Marseille manufacturer, the Med 48 CJV edition is a contemporary open sports star. It comes to concretize the desire of Alexandre-Jacques Vernazza, young boss of Med Yacht, to impose himself in high-end yachting.
First step in 2007, with the creation of Mediaco Yachts , in Marseille, a subsidiary specializing in the sale, service and rental of motor boats. That is a year before Hurricane Lehman Brothers devastated the nautical sector. In 2009, the relocation of the company to Saint-Tropez - in direct contact with a clientele rather protected from the horrors of the crisis - allowed an unexpected growth driver. Mediaco Yachts distributes beautiful brands - Al Dhaen Craft, Sea Water - and develops its rental fleet as well as its fleet of wintering boats. At the same time, father and son want to realize a project that is close to their hearts: creating their own brand, designing a boat according to their idea. "We thought there was something different to do", underlines Alexandre-Jacques Vernazza. In 2010, Med Yacht was created, and in 2011, the first boat was presented at the Cannes boat show. Perfectly in line with the sporty chic yachting trend of the moment, the Med 45 quickly seduces with its sleek design. The public and the specialized press salute the lively and nervous pencil stroke of the silhouette, as well as the comfortable fittings of this seaside lounge.
On board, circulation between the aft salon, the large foredeck with solarium, the two double cabins, with their bathroom, and the saloon with galley is perfectly fluid. The panacea for small cruises! Signed by Marseille architect Gilles Vaton, the very sharp V hull works wonders. Inspired by pilot boat type work boats, it provides the Med 45 with flawless seaworthiness. Built in Bahrain, at Al Dhaen Craft, the Med 45 has had some success: ten copies are sold. An honorable number in this niche of the 15-meter open cruiser for which the competition is fierce and very creative.
To boost Med Yacht, Alexandre-Jacques Vernazza is reviewing the concept in 2013. And the manufacturing process. For the new boat, it retains the general modern, elegant spirit, while reinforcing the habitability, the level of comfort on board, the quality of services, equipment and finishes. Wider and longer, the deck plan includes a 2.3-meter tender garage. A new windshield, topped with a hard-top with electric bimini, offers optimal protection. The interior fittings benefit from a stylistic boost, with a wide range of colors available for the leathers, linings and woodwork. Series ! Powered by a 2 x 600 hp IPS 800 Volvo engine, the set should reach 40 knots, while the previous model was limited to 33 knots, with a 2 x 435 hp IPS 600.Marketed from 600,000 euros HT, the new Med 48 is called CJV edition, the initials of Christian-Jacques Vernazza.
A tribute from the son to his father, who died in 2013. “It's a common project, which we carried out together, out of passion, but not only… Med Yacht is a real business. With an industrial project. " In this sense, the boats are built in Poland, shipyard Galeon. Having "relocated" to Europe has many advantages, including better tracking and shorter distances. “At Galeon, we gain a lot in terms of the quality of finishes. “At Galeon, we gain a lot in terms of the quality of finishes. " To promote the merits of his latest baby, the chairman of the powerful Mediaco group knows how to be the best seller of the young shipyard Yacht Med. “It's a magnificent boat. More successful, better thought out than those of the competition. We are in another dimension… " With four copies already sold off plans, which should be delivered during the summer season, the CJV edition seems to have a bright future. See you in September, in Cannes or Monaco.
The Good Life - June 2016